Davos Klosters uses artificial intelligence from “ChatGPT”

Published: 21. June 2023

The Davos Klosters destination's chatbot “Bea” now has artificial intelligence from “ChatGPT”. This provides guests with a digital travel companion that reveals tailor-made tips. A novelty among Swiss tourism destinations.

Whether it's about activities, restaurant tips, events or sightseeing, chatbot “Bea” from the Davos Klosters destination can now conduct natural and fluent conversations and give precise answers to guests' questions. This is made possible by the artificial intelligence of “ChatGPT” – an advanced language model. The special feature: The digital conversation seems very real and authentic, as if a real person were answering. Through machine learning, “Bea” can also analyse user behaviour and give tailored tips. Should the machine get stuck, the guest can be connected directly to a person from the guest advisory service via “Human Switch”. 

Another milestone in digital customer service
Reto Branschi, Director/CEO of Destination Davos Klosters, is pleased: “It is essential to deal with new technologies right from the start. The relaunch of our chatbot with 'ChatGPT' is another milestone in our digitalization strategy to drive tourism forward. And to offer our guests an unforgettable travel experience.” No wonder: guests receive a quick and uncomplicated answer this way, even outside office hours. This makes Davos Klosters one of the first tourism destinations in Switzerland to rely on the latest innovation in digital customer service, with its own chatbot supported by ChatGPT. 

Chatbot is constantly learning
Davos Klosters has been using chatbot “Bea” since December 2017. The updated chatbot Bea with the support of “ChatGPT” is now available on davos.ch or klosters.ch and is constantly learning. The St. Moritz digital agency Spot Werbung is responsible for the concept, design and programming. By the way: The Davos Klosters chatbot is called Bea for a good reason. The name originally derives as a feminine short form of the late Roman name "Viator”, which translates as “traveller/pilgrim”. In short: true to the name, “Bea” leads guests on the right track – and to holiday happiness in Davos Klosters.