Klosters is a picture book holiday resort: an elegant chalet-style village, authentic traditions and an international flair with many cosmopolitan customs. Maybe that is why even royal guests feel so at home here.
Klosters was known as a winter and summer holiday destination more than 100 years ago. It experienced a decisive impetus in its development as a stylish holiday classic for connoisseurs in the 1950s. At that time, many famous names from the American and British film, music and theatre scene discovered the ski resort, which resulted in the name "Hollywood on the Rocks". During this time, many British and American guests moved to Klosters, and made their second home here. They characterised the style and atmosphere of the holiday village for decades, and their children are still doing it to this day.
During recent decades, Klosters has enjoyed an international media presence, thanks to its illustrious guests from the British royal family. Despite this, the elegant village, which retains its original character and chalet style, is never aloof. On the contrary: Discreet luxury with understatement has become the formula for success in the upper Prättigau. As such, the resort is still a popular destination for many famous guests, who wish to relax in peace here.
Klosters has been one of the most family-friendly holiday villages in Switzerland for many years. The leisure activities on offer include one family fun activity after another: Themed trails, scooter runs, or the fantastic "Madrisa-Land" - the largest playground in the Swiss mountains. The five animals of the Madrisa Gang guide you through the children's land with fun, games and action. The numerous hotels and the strict guidelines accompanying the quality seal "Families welcome" ensure that the ideal accommodation is guaranteed.
Only the name of the Gotschna cable car booth baptised the "Prince of Wales" provides a hint. Otherwise it is hardly apparent that Klosters has been hosting illustrious guests from various royal families, Hollywood stars, the nobility and industrial tycoons since the 1950s. And that is a good thing.
In der internationalen People-Presse sucht man Klosters meist vergebens. Der Ort ist zwar als Ferienklassiker weltweit bekannt, er gehört aber nicht zu denjenigen mit der grössten Medienpräsenz. Und das, obwohl einige Klosterser Gäste durchaus das Potential hätten, Zeitungen und Fernsehsendungen mit ihrer alleinigen Anwesenheit zu füllen. In Vergangenheit hatte nur die königliche Familie aus Grossbritannien einen offiziellen Fototermin während ihrer Besuche in Klosters. Der Deal: Danach sollten Prinz Charles, Lady Diana und ihre Söhne in Ruhe gelassen werden.
Was fast vergessen ist: Hier ging die amerikanische High Society aus Film, Musik, Theater und Literatur schon in den 50er Jahren ein und aus. So sehr, dass das Dorf den Übernamen "Hollywood on the Rocks" erhielt. Paul Newman, Gregory Peck, Yul Brynner, Lauren Bacall, Gene Kelly oder Greta Garbo sind nur einige der Namen, die Klosters beehrten. Damals als Winterferienorte noch mehr als heute den Charme von Hide Aways jenseits der städtischen Zivilisation für sich beanspruchten. Ganz ohne Facebook, iPhone und Youtube. Dafür mit Zeit, Stil und Klasse.
Then and to this day, illustrious guests enjoy spending their holidays in Klosters. With good reason: They can relax in peace here. In doing so the luxury car stays in the garage and the parties are hosted in their own chalets. Discreet luxury - yes, pomposity just for show - no. As such, there are no flagship stores from international fashion boutiques in Klosters - but instead small, refined shops with a sense of style and authenticity. Anyone who wishes to stay overnight here will find no 5-star palace - but instead the unbeatable charm of the Chesa Grischuna or the understated luxury of a well equipped 4-star hotel.
The municipality of Klosters-Serneus is made up of eight municipality factions. It is the home and/or residence of around 4,000 inhabitants.
|8 Divisions||Monastery Square and Village, Selfranga, Aeuja, Monbiel, Serneus, Mezzaselva, Saas|
|Special event location||Arena Klosters: two year-round sports and event halls with complete infrastructure for events|
|Inhabitants||Approx. 4,431 (status 2016)|
|Altitude||1'200 m above sea level|
|Highest point||Verstanclahorn at 3'298 m above sea level.|
|Lowest point||Landquart border at 830 m above sea level|
|Total area||22'000 ha|
|Temperatures||Winter: 0° day/ -10° night. Summer: 20° day / 5° night|
|Climate||Klosters is located at climate level 2 (1'000-1'500 m above sea level). This climate is particularly favourable for heart patients -> cortisone release at this altitude.|
|Number of guest beds||Commercially rented 5'240 (1'292 in hotels, 662 in group accommodation and mountain huts, 3'300 in holiday flats) and 7'820 for own use in holiday flats. Total 13,074 beds|
|Overnight stays||494'009 (Total year 16/17)|