‘Our long-term future – especially that of the tourist industry – depends on the health of the natural world’, says Reto Branschi, CEO/Director, who has been officially running his business as a climate-neutral company since the end of October 2019. As part of the myclimate certification process, the Davos Destinations-Organisation (DDO) is supporting a mangrove reforestation project in Myanmar.
‘We deliberately chose this project because, not only does it offset our carbon emissions, it also helps improve local conditions in Myanmar. It is a project that unites the local community and improves its quality of life at the same time’, explains Branschi. In short: a step towards making the world a better place.
Talking of improving the world: at the Davos Destinations-Organisation (DDO), efforts are being made to ensure that climate action pledges are more than mere lip service. The DDO has been implementing various sustainability measures for some years now. For example, there is new LED lighting in all offices, and new staff accommodation is heated with geothermal energy. And, last but not least, it has introduced a digital annual report – previously, around 28,000 pages of report were printed out every year. Together with myclimate, we will implement even more sustainable projects in the future.
The myclimate ‘Cause We Care’ project is a comprehensive sustainability initiative for Swiss tourism. It focuses on offering climate-neutral products and services, and on local measures that support sustainability.
To date, a total of 2.95 million ‘Cause We Care’ bookings have been made with 48 partners. Thanks to voluntary donations from guests, these bookings are climate-neutral and promote local sustainability. In total, more than 45,000 tons of CO2 emissions have been offset by the myclimate project – and almost CHF three million have been invested in local measures to combat climate change.