"The foundations have been laid. Now comes the hard work of implementation," says Reto Branschi, Director/CEO of Destination Davos Klosters. Together with Davos mayor Philipp Wilhelm and Stephen Neff, CEO of the "myclimate" foundation, he is part of the steering committee of the "Davos 2030" climate project. The core element is the integrated "myclimate climate fund Davos". The special feature: This climate fund is based on the principles of the "Cause We Care" programme of the "myclimate" foundation, but allows not only tourism service providers to participate, but also indirect service providers such as trade and commerce. The support of the municipality of Davos underlines the overarching approach of the climate strategy for Davos as a tourist destination.
The next milestone for the "myclimate climate fund Davos" was reached in the Davos Municipal Council. The council pledged a maximum of CHF 250,000 per year in support. Landammann Philipp Wilhelm is pleased: "With this contribution, the Small Land Council wants to support the Davos tourism industry's own initiative and ensure that "Davos 2030" can grow into a major community project. "In this way, we are pursuing a central legislative goal: to put our tourism on a sustainable footing," Wilhelm emphasises.
Another milestone: The steering committee approved the first funding applications in July 2023. With the funds from the "myclimate climate fund Davos", businesses and associations invest in facilities and measures to make their own processes and products more sustainable. The main goal of the initiative is to realize the highest possible CO2 reduction locally and to take responsibility for the currently unavoidable emissions by investing in carbon offset projects. This is entirely in the spirit of the "myclimate" foundation, as its CEO Stephen Neff emphasizes: "The myclimate foundation is pleased that appropriate measures can be co-financed with subsidies from this fund. Looking to the future, the aim is for the climate fund to gain even more reach and thus achieve even more local impact in Davos." The resort is pursuing a net-zero strategy.
The implementation of the "Cause We Care" model involves guests or customers in the Davos climate protection. The program enables participating businesses to generate additional revenue, which may be used for operational climate protection measures on the one hand and serve to finance climate protection projects on the other. In addition, the participating businesses receive access to the "myclimate climate fund Davos".