Sustainability

"The foundations have been laid. Now comes the hard work of implementation," says a delighted Reto Branschi, Director/CEO of Destination Davos Klosters. Together with the Davos Landammann Philipp Wilhelm and Stephen Neff, CEO of the "myclimate" foundation, he is part of the steering committee of the "Davos 2030" climate project. The core element is the integrated "myclimate Climate Fund Davos". What's special about this is that this climate fund is based on the principles of the "Cause We Care" program of the "myclimate" foundation, but allows not only tourism service providers to participate, but also indirect service providers such as trade and industry. The support of the municipality of Davos underlines the overarching approach of the climate strategy for the tourist destination of Davos.

The next milestone for the "myclimate Climate Fund Davos" was reached by the Grand District Council of the municipality of Davos. This pledged a maximum of 250,000 francs in support each year. Landammann Philipp Wilhelm is delighted: "With this contribution, the Small District Council wants to support the initiative of the Davos tourism industry and ensure that 'Davos 2030' can grow into a major joint project. "In doing so, we are pursuing a central legislative goal: to put our tourism on a sustainable footing," emphasises Wilhelm.

Another milestone: The steering committee approved the first funding applications in July 2023. With the funds from the "myclimate Climate Fund Davos", companies and associations invest in facilities and measures to make their own processes and products more sustainable. The main goal of the initiative is to achieve the greatest possible CO2 reduction locally and to take responsibility for the emissions that cannot currently be avoided by investing in climate protection projects. This is entirely in line with the spirit of the "myclimate" foundation, as its CEO Stephen Neff emphasizes: "The myclimate foundation is pleased that appropriate measures can be co-financed with funding from this fund. Looking to the future, the climate fund should gain even greater reach and thus have an even greater local impact in Davos." The holiday resort is pursuing a net-zero strategy.

The implementation of the "Cause We Care" model involves guests and customers in Davos' climate protection. The program enables participating companies to generate additional income, which can be used for operational climate protection measures and to finance climate protection projects. In addition, participating companies receive access to the "myclimate Climate Fund Davos" funding pot.