The resort of Davos Klosters today launches its new direction with the claim “Sports Unlimited”. A new image video and the revised website are also launched to coincide with the new image. A sneak peek.
“Get yourself moving and get your life back!” That is the main message of the new image video for the resort of Davos Klosters, which is launched today on its social media channels. The video deals with the desire for a dynamic life – far from the trials and tribulations of everyday work. And anyone looking to get away from this is guaranteed to find a new balance in Davos Klosters: sport and exercise in a healthy mountainscape. And to coincide with the new image, the claim “Sports Unlimited”. And in terms of sport, the websites www.davos.ch and www.klosters.ch have both been revised and given a new image.
The claim reflects the brand’s promise
“The claim ‘Sports Unlimited‘ embodies our central brand promise: hardly any other alpine resort has as much sport in its blood as Davos Klosters. And if that’s not enough: in winter as in summer, we combine cultural and family offers, conferences, events and unlimited sports and exercise opportunities so that holidays and weekends in Davos Klosters become a unique voyage of discovery,” explains Reto Branschi, Director of the Davos Resort company.
Jointly fill the redesigned brand with contentThe rejuvenation of the brand has really just started with the launch of the new image and the new claim: now it is up to the resort company, as well as to all its partners and service providers, to fill the redesigned brand with content. “As a digital brand, Davos Klosters thrives by our guests playing with it and sharing it. Their impressions, experiences and ratings transform the brand into the living face of our villages and our offerings,” continues Reto Branschi.
Check out the new image video