Audi
Unique driving experiences
Perfect symbiosis of sport and lifestyle
In Davos, the highest city in the Alps, sporting experiences merge seamlessly with the advantages and pleasures of the urban lifestyle. This symbiosis makes the Davos Klosters destination an ideal partner for Audi, as both brands embody innovation, passion and sustainability.
In addition to sporting experiences and urban lifestyle, Davos also plays a pioneering role in the field of sustainability. By 2030, the Alpine town aims to become the first climate-neutral holiday resort in Switzerland. The integrated «myclimate climate fund Davos» plays a central role in this. This fund enables not only tourism, but also indirect service providers such as trade and industry to get actively involved. The support of the municipality of Davos underlines the holistic approach of the climate strategy for the tourist destination.
Together towards a more sustainable future
Audi is also committed to creating a more environmentally friendly future, to continuous growth and to always strive for excellence. Through innovation, Audi sets new standards with each generation of vehicles. The goal is not just to produce vehicles, but to create an experience that appeals emotionally and allows you to experience the company's progress.
Partnership with Tina Weirather
In collaboration with former professional athlete Tina Weirather, Audi shows that progress is not just abstract, but can be experienced and felt in reality. Even after her sporting career, Tina Weirather continues to feel driven to challenge herself and improve her skills in order to experience activities in a flow state. This state is not only limited to sport, but can be applied to various areas of life.
Immerse yourself in the flow state
Tina Weirather serves as a facilitator to illustrate the transferability of the flow state to the automotive industry and Audi's corporate values. She shows that Audi not only makes cars, but also creates an experience in which customers can also immerse themselves in a flow state. More on this in the video below.
Fahrerlebnisse in Davos Klosters
- 01
Take the circular route over the Albula and Flüela passes
There are things that every driver must do at least once in their life. One of these is the round trip over the Albula and Flüela passes. This route is considered a classic among "car guys", especially in summer. The start and end point is in Davos.
- 02
Audi quattro Cup – Destinations Edition Davos
With 70,000 participants in 38 countries, the Audi quattro Cup is the world's largest amateur golf tournament series. On July 4, 2025, in Davos, play in teams of two for a spot in the big World Final in Oman – and secure your chance to win an additional ticket to the World Final with an exclusive Audi test drive on the 19th hole.
- 03
Audi Experience – The Culinary Drive with Andreas Caminada
Experience the power of the latest Audi models on an impressive drive through picturesque landscapes. Afterwards, immerse yourself in the world of haute cuisine with an exclusive cooking workshop and dinner with Michelin-starred chef Andreas Caminada—including a stylish overnight stay at Schauenstein Castle.
- 04
driving training on snow and ice
Audi makes it possible: In winter, driving training courses take place on the Flüela Pass road, which is otherwise closed to traffic, and on a special ice track. You learn how to correctly assess the risks in winter conditions so that you can react correctly in an emergency. Always in winter during the Audi Ice Experience.
