Exclusive driving experiences at Audi events

Fahrerlebnisse

Rundrouten über Alpenpässe, Fahrtrainings auf Schnee und Eis sowie Event-Tipps

Perfect symbiosis of sport and lifestyle

In Davos, the highest town in the Alps, sporting experiences merge seamlessly with the advantages and pleasures of the urban lifestyle. This symbiosis makes the destination of Davos Klosters an ideal partner for Audi, as both brands epitomize innovation, passion and sustainability.

In addition to the sporting experiences and urban lifestyle, Davos also plays a pioneering role in the area of sustainability. The Alpine town is aiming to become Switzerland's first climate-neutral holiday resort by 2030. The integrated ‘myclimate Climate Fund Davos’ plays a central role in this endeavour. This fund enables not only tourism, but also indirect service providers such as trade and commerce to become actively involved. The support of the municipality of Davos emphasizes the holistic approach of the climate strategy for the tourist destination.

Unique driving experiences with Audi in Davos Klosters.

Together on the path to a more sustainable future

Audi is also committed to shaping a greener future, growing continuously and always striving for excellence. Through innovation, Audi sets new standards with every generation of vehicle. The aim is not just to produce vehicles, but to create an experience that appeals emotionally and allows people to experience the company's progress.

Partnership with Tina Weirather

In collaboration with former professional athlete Tina Weirather, Audi shows that progress is not just abstract, but can be experienced and felt in reality. Even after her sporting career, Tina Weirather continues to feel the drive to challenge herself and improve her skills in order to experience activities in a state of flow. This state is not just limited to sport, but can be applied to different areas of life.

Immerse yourself in the flow state

Tina Weirather serves as a facilitator to illustrate the transferability of the flow state to the automotive industry and Audi's corporate values. She shows that Audi not only manufactures cars, but also creates an experience in which customers can immerse themselves in a flow state. More in the video below.

Video abspielen
Tina Weirather: Flow in Davos Klosters

Driving experiences
in Davos Klosters

One

Take the circular route over the Albula and Flüela Passes

There are things that every driver must have done once in their life. One of these is the round trip over the Albula and Flüela Passes. This route is considered a classic among ‘car guys’, especially in summer. The start and end point is in Davos.

Two

Driving training on snow and ice

Audi makes it possible: in winter, driving training sessions are held on the Flüela Pass road, which is otherwise closed to traffic, and on a special ice track. You will learn how to correctly assess the risks in winter conditions so that you can react correctly in an emergency. Every winter during the Audi Ice Experience.

The electric Drive

Increased excitement

Experience the new, all-electric Audi Q6 e-tron & other innovations in a unique driving experience. Experience the latest members of the Audi e-tron model family at length and discover all the new products under the guidance of experts. Endless serpentines, a beautiful mountain panorama and 100% driving pleasure.