Review and outlook for B2B sales activities

Review - sales activities carried out (up to July 2025)

USA

• Switzerland Travel Experience (STE) in Wisconsin / ST Trade workshops in Chicago, Austin and Phoenix / contact with around 150 tour operators or travel agencies (in the high-end segment)

UK

• Listex London / meetings with 40 tour operators and 50 media in the luxury sector

GCC

• 3 influencer trips from Saudi Arabia and Kuwait Southeast Asia
• Famtrip organized in cooperation with RhB / 15 tour operators from Indonesia, Singapore, Thailand, Vietnam, Malaysia and Korea were in Davos Klosters for 2 days

China

• Famtrip organized in cooperation with Weisse Arena and Engadin Mountains / 8 sports influencers from China and Taiwan. Promotion of the joint package

Denmark

• Study trip GrönRejs from Copenhagen / Focus on rail and family experiences

Czech Republic

• Study trip AČCKA / 15 participants
• Media trip Andrea Drengubakova (bike journalist)

Germany

• Best of the Alps Golf Cup in Memmingen / Tournament sponsorship / 80 participants, of which 30 participants came to Davos in mid-July for the Best of the Alps Golf Cup

Outlook – planned sales activities (as of August 2025)

August:

• Sales call in Bangkok

September 2025:

• Greater China / Sales calls in Taiwan and Mainland China
• Austria / Press breakfast and sales calls in Vienna
• Worldwide / Switzerland Travel Mart (Switzerland Tourism) in Zermatt

October 2025:

• BeNeLux: Winter launch event in Brussels and Utrecht
• Czech Republic: VIP event and sales calls with Switzerland Tourism and Rhaetian Railway in Prague
• Northern Europe / Stockholm Days, Switzerland Tourism
• UK / LISTEX and London Snow Show
• USA / Best of the Alps promotional tour in Florida and Texas

November 2025:

• UK / World Travel Market in London
• Greater China / own sales calls focus on winter sports, Beijing
• Southeast Asia / development tour in Thailand, Indonesia and Malaysia with Switzerland Tourism
• GCC / own sales calls in the United Arab Emirates
• Saudi Arabia / one-week tour with meetings (tour operators and media) with Switzerland Tourism

December 2025:

• Worldwide / ILTM Cannes

With its broad presence, the Davos Klosters destination is strengthening its position on the international markets - with a clear focus, high quality and close cooperation with partner companies.