The destination Davos Klosters and Gerry Hofstetter celebrate the Chinese New Year with a spectacular light show. The light artist projected dragons onto the snow slopes in the Parsenn ski area, which were up to two kilometres long. The choice of motif is no coincidence: 2024 is the year of the dragon - a zodiac sign in the Chinese horoscope and a particularly popular sign of the zodiac in China. It symbolises luck, goodness, intelligence and wealth. Hofstetter says of his latest art project: "I want to use it to symbolise the Swiss mountains and Switzerland's international ties. It should also be a motivation for all nations to engage in cultural exchange and dialogue. This is the only way to create a path of coexistence with a good future on our planet."
China is an important market for the destination
Reto Branschi, Director/CEO of Destination Davos Klosters, is delighted: "This is not the first time that Gerry Hofstetter has honoured us with his art. His work repeatedly builds bridges between countries and cultures. China is one of the most important long-distance markets for us. The fact that these pictures from Davos Klosters are now travelling around the world is an absolute stroke of luck for us."
China is a market with great potential for the destination, as skiing has become a trend sport in the People's Republic. Hofstetter had the idea for the Chinese New Year lighting campaign during the annual meeting of the WEF in Davos, when he illuminated the mountains as part of the "Love your Planet" project.
Known worldwide for his light projections
Zurich-based Gerry Hofstetter is a world-renowned light artist. With his projections, he knows how to convey nature, messages and themes spectacularly, sensitively, quietly and sometimes with a wink. He is also committed to climate protection and a good future for people, animals and nature on our planet with his illuminations. He has used his light art to illuminate the pyramids of Giza, the Matterhorn and the North Pole. In 2022, he created the largest work of art in the world called "Tiger on Eiger" with the projection of a gigantic 5.3-kilometre-long tiger on the north face of the Eiger. The background was the Year of the Tiger in China and the opening of the Winter Olympics in Beijing. The light magician transforms buildings, monuments and landscapes around the world into temporary art objects. Now the "Dragon of Davos" adds another highlight to his artistic oeuvre.