Everybody is talking about digitisation, but what does that acually mean for me as a private individual and as an entrepreneur? How can I implement new digital business models and benefit from change? How is a customer 4.0 changing our current business models? Can artificial intelligence open up new career paths? We will answer these questions and much more at the Davos Digital Forum. In'Hands-On' workshops and at the conference, experts will provide insight into digitisation based on 'best practices' of SMEs, entrepreneurs and private individuals and their example of seizing the opportunities and implement digitisation profitably for their business.