The Switzerland Travel Mart (STM) is the most important event to increase sales of Switzerland travel products and services. It is organized by Switzerland Tourism in cooperation with Swiss International Air Lines, Swiss Travel System and the host destination.
The STM takes place every two years and provides a professional platform to showcase the enitre range of tourism products and services in Switzerland and the Principality of Liechtenstein. A tried-and-tested system of 20-minute meetings each allows participants to make appointments with as many as 42 different business partners during the two workshop days. Switzerland Tourism’s aim is to strengthen the presence of Swiss offerings in the portfolios of tour operators.